Due to the expertly balanced combination of performance, visual appeal, safety,

and durability in its models, BMW has high brand equity today.

In reality, BMW came in first place in the Consumer Reports (CR) Auto Brand Rankings for 2023

a rating scheme that incorporates the outcomes of all the quantitative and qualitative

 BMW is also the fourth most trustworthy luxury automobile brand, after Infiniti, Acura, Porsche

Mercedes-Benz, Audi, Land Rover, and Tesla, according to JD Power's Vehicle Dependability Study for 2023.

With a century of industry experience, a treasure trove of awards, and several generations

customers under its belt, BMW is one of the most sought-after luxury car brands in America today.